Louise Otto:One Data’s In-House Beer
Data analysis serves up the ideal beer
A group of One Data team members embarked on a mission: to use data analysis to identify the ideal beer name and brew a beverage uniquely tailored to a very specific target audience. For a Bavarian-based company, beer brewing is more than a project—it’s a passion!
The idea originated with the data scientists at One Data: Various teams used their own approaches to develop the best possible beer for their colleagues. The project was by no means limited to data scientists, and members of all teams could participate.
Beer needs more than hops—it needs a lot of data
In the search for the optimal ingredients for the beer, data was acquired from Untappd, a rating platform for beers. This information included, for example, the name of the beer, its style and taste, plus details on which beverage is consumed by which groups of people at which location. Only beers that met the following criteria were eligible and deemed a good fit for the corporate culture of One Data: They had to appeal equally to all genders and be enjoyed as part of a social occasion.
We’re pleased that we could support One Data and this unique project with our database. Louise Otto has already been given a handful of 5-star ratings on our platform.
Tom Maneschijn | Vice President Europe, Next Glass
And with this we christen this beer… “Louise Otto”!
By combining NLP (Natural Language Processing) analysis—taking both text and semantics into account—with phonetic analysis, we determined which components made up the names of the top-rated beers. These included, for example, the number of words, syllables and vowels, or the sounds used (sound codes). This was achieved with One Data, which is used daily by our customers to manage complex data sets.
We defined our target audience as all genders in their mid-30s in the DACH region. We were brewing our beer for our own use and wanted it to appeal to our colleagues, so we used them as our audience blueprint.
Next, we developed an algorithm to suggest various beer names based on specified criteria (such as demographics, target group, or region). Based on these parameters, the algorithm recommended “Lisette Legere” first, and “Louise Otto” second. Yet the algorithm’s second choice quickly became our first: As the initiator of the first German women’s movement, Louise Otto really resonated with us.
That’s the name and taste decided—now it’s time to brew
In cooperation with a local brewery, One Data brewed its own beer, enhancing the company’s Zwickel beer recipe with additional hops. They filled a total of 4,400 bottles of “Louise Otto”.
„As soon as we heard about the project, we wanted to jump on board with One Data. After convincing the team at One Data of our brewing skills, we started working on the recipe for Louise Otto. Based on our in-house Zwickel beer, we brewed a light, hoppy pale ale, which is especially flavorful thanks to the lemony note of our Hallertau hops. We’re excited to see what happens next once the 4,400 bottles are empty!“
— Andreas Weber | Brewmaster, Urban Chestnut Brewing Company
Both internal and external parties love “Louise Otto”.
Feedback has been good, both internally and externally. Although tastes do vary within teams, most of our employees like Louise Otto very much. We have also received only positive feedback from customers at events.
Louise Otto not only tastes great but is also a real conversation piece. You can enjoy it exclusively at internal parties and customer events. The drink has received such a warm welcome that One Data has already brewed the third batch today. Will the label and taste change again based on new data?
Would you like to try a bottle of Louise Otto? Simply attend one of our events and find out what your tastebuds have to say about it.
Special thanks to the great team of Magdalena Söldner, Magdalena Murr, Michele Cappetta, Sebastian Gombocz, Christian Franz, Stefan Rameseder, and Andreas Böhm for bringing this unique project to life!
