Bringing Product Thinking to Data Products
Nir Eyal | Author of "Hooked"
Nir Eyal’s keynote sheds light on how data teams can apply the principles from his book Hooked to create data products that are not only functional but habit-forming.
By embedding data into the daily workflows of business users, we can ensure higher adoption and engagement. This requires data leaders to build products that are not just useful but indispensable.
Nir Eyal founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of two bestselling books ‘Hooked’ and ‘Indistractable’. Nir writes, presents, and consults, about the intersection of psychology, technology, and business. His articles have been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.
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