SAP BW Migration Strategy:Turn Your Biggest Challenge intoData Product Success.


For organizations running SAP BW 7.5 or older, the countdown has begun. With end-of-support in December 2027, what seemed like distant planning has become an urgent boardroom priority. Yet watching the market, one thing is clear: most organizations are approaching this migration all wrong.

While everyone rushes toward dbt/Snowflake, Databricks, or SAP Business Data Cloud, the organizations fixated solely on platform change are missing the real opportunity. They’re so focused on escaping their legacy system that they’re blindly recreating the same data chaos in a shinier, more expensive home.

At One Data, we’ve watched organizations turn mandatory migrations into competitive advantages. How? By recognizing that SAP BW contains something far more valuable than data – it holds decades of encoded business intelligence, operational rules, and process knowledge that literally runs the business. Lose that, and you’ve just spent millions to go backward.

The difference between organizations that merely survive their SAP migration and those that emerge stronger comes down to one insight: This isn’t about moving data. It’s about transforming business logic into reusable data products that set you up for the next decade of growth.

Let’s explore the five strategic decisions that will determine whether your migration becomes a transformational success or another costly IT project that fails to deliver real business value.

Preserve Business Intelligence, Not Just Data


SAP BW isn’t just a data warehouse – it’s the encoded memory of how your business operates. Decades of refined calculations, transformations, and rules live in complex ABAP code that few understand and even fewer can maintain. Traditional migrations focus on data movement while treating institutional knowledge as secondary, losing sophisticated business rules that took years to refine.

Data products act as containers for this intelligence, ensuring business logic isn’t just preserved but optimized for modern platforms. When you structure migrated processes as discoverable, reusable data products, they become assets that serve analytics, AI, and future systems – not isolated technical components that only specialists understand.

Choose Evolution Over Replication


Most organizations default to 1:1 migration, spending months reverse-engineering existing logic only to recreate the same inefficiencies in dbt/Snowflake, Databricks, SAP BDC or any other modern platform.

Treat migration as selective optimization. Your SAP BW contains decades of accumulated complexity – not all of it valuable. Data products enable you to analyze existing workflows, identify what truly drives value, and make informed decisions about what to preserve, optimize, or retire. This isn’t about starting from scratch. It’s about intelligent selection. Each migrated business process becomes encapsulated within a data product containing not just the logic itself, but complete data contracts including quality standards, access controls, documentation, and lineage tracking. You’re not just moving to a new platform – you’re building a foundation for continuous innovation.

Quality can't be an afterthought anymore


“We’ll fix data quality after migration” might be the most expensive lie in enterprise IT. Teams consistently postpone quality improvements, promising to address them post-migration. But “later” never comes. Organizations end up with the same trust issues and reliability problems, having missed their best opportunity for transformation.

Migration represents your best chance to address fundamental data challenges. When you’re actively redesigning business logic and data structures, you have unprecedented visibility into quality issues and their root causes.

By building quality controls directly into data products during migration, you’re not adding extra work – you’re accomplishing migration and future-proofing simultaneously. Each data product comes with built-in governance, monitoring capabilities, and active data contracts that govern how data flows and transforms. This single-step approach actually decreases migration time and risk while preventing data chaos from returning.

Migrate Incrementally, Not All at Once


Multi-year, all-or-nothing migrations are organizational nightmares. They drain resources, compound risks, and often deliver underwhelming results after years of effort. Meanwhile, business requirements evolve, making your migration target obsolete before you even reach it.

Data products enable incremental migration that maintains business continuity while transforming capabilities step by step. Start with well-understood, high-value business processes. Validate your approach. Build organizational confidence. Then tackle complex logic with proven patterns. This isn’t about going slow – it’s about going smart. Organizations using this approach see migration timelines accelerate by up to 20% because automated conversion and dependency mapping eliminate weeks of manual effort. More importantly, you begin realizing immediate business value as newly migrated logic starts delivering enhanced insights from day one.

Build for AI, Not Just for Today


Too many organizations create technically upgraded systems that can’t leverage modern capabilities like unstructured data processing or real-time analytics. They miss the transformative potential that modern platforms offer.

Snowflake and Databricks deliver capabilities that were impossible in SAP BW – but only if you structure your migration to unlock them. Data products create the foundation for AI-ready architecture with clean, well-governed assets that support advanced analytics and seamless integration of diverse data sources. This means going beyond simple SQL or Python conversion. It means optimizing business rules for cloud scalability, building in flexibility for new data types, and creating reusable components that accelerate future innovation. When your business logic is properly organized within data products, it becomes scalable to new requirements and ready to support AI initiatives that require high-quality, well-governed data assets.

The clock is ticking, but panic isn't the answer

These five decisions aren’t independent – they’re interconnected strategies that reinforce each other. When you choose evolution over replication, preserve business intelligence through data products, fix quality during migration, migrate incrementally, and build for AI, you’re not just surviving the SAP BW deadline. You’re positioning your organization for accelerated growth and innovation.

The clock is ticking but this deadline doesn’t have to trigger a costly scramble. Organizations taking the data products approach are turning migration pressure into transformation momentum – emerging with AI-ready architectures that drive competitive advantage.

The difference between a successful technical migration and a transformational business upgrade comes down to whether you choose to preserve and optimize your business logic through data products – or simply recreate existing limitations in a new environment.

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